Privacy Policy

The following terms and conditions govern all services provided by Hotel Alexandra, located at H. C. Andersens Blvd. 8, 1553 Copenhagen, and may be accessed through our website, mobile devices, email, or telephone. By utilizing these services, including making reservations through our website (“”) or applications (e.g. Our gems in Copenhagen), you agree to abide by these terms and conditions. Additional terms and conditions may apply to the processing of personal data for certain services, and will be made known to you when using such services. We advise regularly reviewing these terms and conditions as they may be subject to change and will be announced on our website in such case. Should you provide personal information of others, it is your responsibility to ensure that Hotel Alexandra may process this data in accordance with the applicable Privacy Policy terms and conditions.

Privacy Policy

At Hotel Alexandra, we take great care to protect your personal information and comply with all relevant laws and regulations. As a data controller, we handle personal information in relation to our services, while other companies may act as data processors or intermediaries for certain personal data, such as hotel reservations. “Personal Information” or “Personal Data” include any information that can be linked to a living individual.

Our goal is to maintain a high level of data protection. We primarily use personal data for the management, provision, development, and maintenance of our services, processing reservations, enhancing user experience, and personalizing our communication with you. We ask that you carefully read this Privacy Policy to understand how and for what purposes we use your personal data. By disclosing personal data to us and accepting our terms and conditions of use, you are giving your consent for us to process your personal data in accordance with these terms and conditions and this Privacy Policy. Should any additional consent be legally required, we will make sure to request this.

Collection and treatment of personal data

Hotel Alexandra adheres to relevant laws when collecting and processing your personal data, such as when you make a reservation using our services. Various methods, including cookies, customer surveys, and member services, are utilized to collect personal data. Additionally, personal data may be collected and imported from external databases, such as Google. It is crucial for us to maintain complete and accurate personal data records.

If there is a legal obligation to obtain consent for the processing of specific types of personal data or for certain treatments thereof, we will obtain your consent before processing such information.

Information from and about you, which we collect and process

We exclusively collect personal data that is relevant to the specific purpose described in the Terms and Conditions of each service and the current Privacy Policy. This may include information such as your name, address, phone number, email address, IP address, login information, language, user history, membership information, travel information, reservation preferences, payment details, location, emergency contact information, dietary requirements, disability access, and any other data provided in connection with the use of our services. Personal data obtained from external companies may include updated address and demographic information.

Purpose of processing your personal information

Hotel Alexandra collects personal data for different purposes depending on the specific service used. The collected data is used to create an individual profile to fulfill contractual obligations and provide personalized experiences. Anonymous data is used to create a pseudo profile based on cookies, which may later be linked to an identified profile through actions such as making a reservation.

The personal data collected is used for the following purposes:

  1. To manage, provide, develop, and maintain services.
  2. To process reservations and orders.
  3. To communicate with you regarding reservation status and other related information via email or SMS.
  4. To personalize communication and offers based on your user profile.
  5. To promote services and products, including behavioral marketing.
  6. To diagnose errors and contact you in the event of issues related to a reservation or service.
  7. To analyze and improve service quality and prevent unauthorized access.
  8. To analyze statistics and user behavior related to the services.
  9. To improve your benefits and experience with our services.

You have the right to request Hotel Alexandra to stop using your personal data for marketing or revoke your consent. This can be done by contacting Hotel Alexandra at the address provided under the “Contact” section.

Storage and transferal of your personal information

Hotel Alexandra complies with applicable laws and this Privacy Policy when storing personal data. Personal data may be transferred between different units of Hotel Alexandra and to subcontractors for processing purposes. These subcontractors handle personal data on behalf of Hotel Alexandra and in accordance with our instructions and applicable laws, ensuring a high level of protection for your personal data. Hotel Alexandra may disclose personal data to public authorities in certain circumstances required by law.

Generally, personal data is not transferred outside of the EU and EEA, but in some cases, it may be necessary to do so to fulfill contractual obligations or work with subcontractors outside of the EU/EEA. In these cases, data processing agreements are put in place in accordance with EU/EEA rules to ensure a high level of protection for personal data.

Protection and deletion of personal information

Hotel Alexandra implement reasonable physical, administrative and technical safeguards to protect personal data during transmission and after received, in order to maintain its accuracy and protect it from loss, manipulation or unauthorized access. Hotel Alexandra adapts its security measures to meet current technological developments. Personal data is deleted or anonymized when it is no longer necessary for the purposes described in the “Purpose of processing your personal data” section and the Personal Data Terms, in accordance with applicable legislation.

Other applications / websites

This Privacy Policy applies only to the use of Hotel Alexandra’s services and not to any other applications or websites that may be linked to from the services. Hotel Alexandra is not responsible for the content or personal data processing practices of any such linked applications or websites.

Legal basis for processing of personal data

Upon visiting our website, we process your personal data based on our legitimate interests to enhance our website and customer experience, as per Regulation (EU) 2016/679 of the European Parliament and of the Council of 27th of April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation) (“GDPR”), article 6(1)(f), which became effective on 24th of May 2016 and was applicable from 25th of May 2018.

In instances where we process personal data to offer search and booking services, the basis for processing may either be necessary for the performance of a contract where you are a party, as per GDPR article 6(1)(b), or necessary for our legitimate interests in providing our services, as per GDPR article 6(1)(f).

Furthermore, we may process your personal data for tracking and profiling for purposes of direct marketing, behavioral advertising, location-based advertising, and/or tracking-based digital market research, or if you choose to subscribe to our newsletter and other marketing material. In these cases, the legal basis for processing is GDPR article 6(1)(a) or article 9(2)(a).

We do not intentionally target or collect personal data from children under 16, as we do not believe our site is appealing to this age group. If you are a parent of a child under 16 and believe that your child has provided us with their personal data, please contact us on the email found in the “Contact” section.

Modification, deletion and review of your personal information

To update your personal data, please contact Hotel Alexandra at the address listed in the “Contact” section. Hotel Alexandra is not responsible for any issues arising from outdated or incorrect data if you do not notify us of any changes. Upon request, we will change or delete incorrect or incomplete data, and you have the right to receive a copy of the personal data we process about you. To request a copy, please send a signed written request to the address listed in the “Contact” section, including your name, postal address, phone number, and email address. The frequency of requests may vary based on your residency. You may withdraw your consent to processing your personal data at any time by contacting Hotel Alexandra at the time of booking. However, withdrawing consent may affect our ability to deliver services to you.


On this website (“”) and for Hotel Alexandra’s digital services, cookies, which is a small text file stored on a user’s computer for record-keeping purposes, is utilized. Should you wish to acquaint yourself with our Cookie Policy, it can be accessed separately on our website (“”).


In the event that we execute a full or partial sale, impose restrictions, or undertake any other transfer of our business, your personal data will be transferred as part of this process.


To seek clarification, express concerns or lodge complaints regarding Hotel Alexandra’s handling of personal data and adherence to the Terms of Service and relevant privacy legislations, kindly reach out to Hotel Alexandra by sending an email to